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Great Local Publicity With YouTube TV

Childhood Obesity Prevention is all abut stimulating kids to eat better / less, and exercise more. And as we've said on several previous occasions, small but regular increments of progress serve as the keys to keeping the motivational flame burning brightly over time, resulting in relentless persistence, which ultimately leads to winning.

Media Motivation

But there is one other important form of motivation that can be used to maximize the kid's motivational flame and to inform the public. Publicity handled right, transforms the local community into a chorus of supporting voices, and it gives your kids an extra boost when they see themselves or their friends on the pages of the local newspaper or being interviewed on the TV. It serves to reinvigorate the perception that learning to pull your own weight is an activity that's important, one to be valued.

The YouTube Advantage

But back in the 90's we did not have access to the Internet, to websites, and we certainly did not have anything even remotely similar to YouTube. With these thoughts in mind let me tell you what I suggest for a modern, simple, yet highly effective 21st century public strategy.

I suggest you take a video camera and film one entire session – a class going through their pull up paces – translate that footage into a YouTube presentation and post it on all your school's websites including the PTA and various booster clubs.

Monthly YouTube Installments

Do this once a month for each class that you're working with, and allow each participant to tell the camera how much progress they've made over the past month. Make sure and capture the camaraderie, the high fives from peers congratulating each other on their success. And if the teachers participate get that on camera too.

Let the Media Post It

Then tell the local media about your childhood obesity prevention YouTube videos and ask if they'd like to post them on their respective websites. They'll take you up on it, which in turn will plant a seed that will cause them to send reporters in droves out to cover your activities in the paper, the radio, and the local television stations (s).

Let Local Businesses Post It

If you want to take it a step further, let local businesses know about your YouTube videos and ask if they'd like to post them on their websites as a sign of support. This will cause local businesses to be aware of your program and will increase the likelihood of their supporting you in other ways … ie T-shirts for your kids at the end of the school year?

Immunized Against Obesity for Life

By making the local community aware of what you and your kids are doing in the name of childhood obesity prevention you will benefit, your school will benefit from basking in the glow of positive publicity, and your kids will benefit by naturally immunizing themselves against obesity for life by simply maintaining the ability to do pull ups through adulthood.

Everyone's Welcome to Join In

Finally, we welcome any of your childhood obsession prevention YouTube videos. We will soon be posting them on our website and giving you, your school, and your kids national exposure. Who knows, maybe President Obama will call you one of these days in order to observe your kids pulling their own weight.