New on social media: "Apotheken Umschau Retro" / On Facebook and Instagram, the funniest and most interesting images from the beginnings of the most read print media in Germany (PHOTO) ()

01.08.19 09:15
updated news

Baierbrunn (ots) –

Worship: For over 60 years, there are pharmacies
Look around you. With the social media campaign "Apotheken
Umschau Retro "shows the most popular health magazines,
the funniest and most interesting pictures of the first years. the
Umschau pharmacies, affectionately also called "pensioner Bravo", is
For more than six decades, one of the most famous media brands
Germany. The secret of success: the heart of the brand – Health &
Prevention, severity and reliability as well as partnership with the
Pharmacy on site – stay faithful and at ease
to respond optimally to the changing needs of readers.

Brand communication with nostalgia factor

Editor-in-Chief Hans Haltmeier: "Our retro campaign takes the
Readers traveling in time with. We feel that
Lifestyle of the 50s and 60s after. Look at us, how
the idea of ​​health and prevention has changed. And with
In the blink of an eye, the covers and previous articles do not only show
the favorite movie stars of the economic miracle but also the
Pharmacist image development – by the serious scientist of
white coat to nearby health professional and health consultant. "

The campaign runs from August 2nd to September 30th.
on the Facebook and Instagram channels of Umschau pharmacies. to follow
Visit us on and on And look for the
Hashtags #retroumschau, #apothekersindhelden, #damalswardasso,
# body training, #schoenmitderumschau and #rentnerbravo.

About Umschau pharmacies:

Umschau pharmacies in Germany with around 19 million readers
the widest range of print media. With two numbers per month
They give their readers intelligent ways to improve their health
live. It informs about all the important topics around the
Health, gives valuable advice, communicates current information
Serious, professional and general medical knowledge
understandably. It appears in an edition of 8,907,949
copies sold monthly (A + B, IVW II / 2019) and is 18.82
Millions of people read each month (AWA 2019). January 1st, 1956
pharmacies look for the first time around 16 pages,
black and white monthly magazine. The first edition starts with 50,000

Press contact:
Gudrun Kreutner, Head of Corporate Communications
Katharina Neff-Neudert, press and public relations
Phone: 089-744 33-360

Original content of: Wort & Bild Verlag – Publishing News, submitted by news aktuell

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