Skin cancer rates have increased by 45% over the decade, as new shocking numbers show.
The increase in the number of package tours and cheap flights to tourist destinations is behind this increase.
Melanoma is the fifth most important cancer in the United Kingdom and the second most important in people aged 25 to 49 years.
Experts say nine out of ten cases could be avoided if people protected their skin with sunscreen with a high sun protection factor.
This also includes the use of an SPF of 15 or higher during the sunny months of the UK.
Michelle Mitchell, Executive Director of Cancer Research UK, said: "While some people think that a tan is a sign of good health, there is no healthy tan, it's actually your body trying to protect itself from harmful rays. "
"These statistics underscore the importance of our" It's up to you to choose your tone "campaign, which encourages people to accept the natural look of their skin and protect themselves from the sun."
Once every two years, a sunburn increases the risk of melanoma by three.
The charity found that rates of melanoma – the most deadly type of skin cancer – had increased significantly between 2004-2006 and 2014-2016, the latest figures available.
Quotas increased by more than a third (35%) for women and 55% for men.
Overall, the number of cases has increased from 18 to 26 per 100,000 population.
Disturbingly, melanoma rates among 25 to 49 year olds have increased 70% since the 1990s.
Cancer Research UK also said that the increase in rates was due to an increased awareness of the disease, which led to a greater number of people diagnosed.
Experts urge people to protect themselves at home and abroad. From April to October, the sun shines in the UK.
They advised people to look for shade, to cover themselves and to regularly apply sunscreen of at least 15 and four to five stars.
Professor Stephen Powis, National Medical Director of the NHS, said: "Although the cancer survival rate is at a record high, more and more people are diagnosed with melanoma.
"Nearly half a million people were referred to skin cancer screening last year, so it's important that people take every possible precaution to protect their skin, especially during the summer months, wearing sunscreen and spending time in the shade. "
"Ensuring that cancer is diagnosed as early as possible is essential to people's chances of survival, so does the NHS long-term plan provide the means to detect it earlier, including through genomic testing and implementation. place of rapid diagnostic services. "