Bringing together modern agriculture

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The Interessengemeinschaft BauernCompanies aspires to a modern, sustainable and productive agriculture, which produces high quality regional foods. They want to explain that with posters.

"Without modern and moderate crop protection, the current food supply with healthy, high quality, regional products could no longer be guaranteed," explains Luca Costa. The managing director of the "Bauernunternehmen" interest group, created last year, is convinced that it is time to actively educate local consumers about crops on a moderate and attentive plant protection. This makes the association independent of the two outstanding initiatives against the protection of conventional crops.

"Switzerland as a model"

Werner Rüttimann of Hohenrain LU, a two-time producer and farmer, co-initiator and plant protection specialist, said: "In virtually no country, plant protection is applied as carefully as damage thresholds and investments in state-of-the-art spraying technology to reduce costs, with prices and controls. "Today, consumers can freely choose from a wide variety of production directions and thus say what they are doing. supports daily in the store.

But in all cases, only the most beautiful products are bought. Rüttimann is convinced that "plants need protection", otherwise halve food production. In return, only imports would increase. The bottom line is that this loss of production has disappeared all over the world, leaving behind hungry people.

Failures would be too big

"Today, everyone is talking about food waste, claiming that farmers are mainly to blame," says vegetable producer Dave Bigler of Inwil LU. He thinks that this hard-to-market product will never be able to compensate for the quantities of failure when pesticides are not used. "Anyone wishing to fight against the use of effective synthetic pesticides and prohibit it by law will have to give up cosmetics and synthetic medicine and use natural threatening products against diseases, and be ready to tap against nature itself, "says Bigler logic to the point. He defends himself against the regulations that others want to make for a profession without being consistent with himself.

"With freedom of choice, we can live well for food-producing farmers, but we are disturbed when other people know everything better and want to impose mandatory general prohibitions on us," says Werner Rüttimann, looking at many obstacles. airplanes in the air above the Hohenrain Knights.

Farmers on the offensive

The initiators are convinced that it is profitable to fight openly, stand up and provide information on the ground: "Every producer is called to do something on his own and not to wait for others to act. "explains Luca Costa.

Werner Rüttimann said about the farmers' association, which also offers posters in the field: "One of the members of our board of directors was also present in the group of Brugg's work. " But now they want to start their own campaign because they are convinced that it makes more sense to travel on different routes. to be driven. "We are probably a little freer than the farmers' association," says Rüttimann.

Against clichés

"Unfortunately, the television advertising of major distributors still relies on clichés and images of agriculture over 50 years ago and not on the acceleration of digital 4.0 agriculture, which deals only with the reasons of cost, water, fertilizer and pesticides with advanced technology to optimize to produce quality while protecting the environment, "says Werner Rüttimann. probably open to consumers that they saw untreated fields and food shortages.

"Protected" slogan

"Every farmer can now order one or more of our posters at for cereals, potatoes, maize, sugar beets, vines, vegetables and fruit," says Costa. A guide to making amounts will be included. It is important that these are installed as soon as possible on busy roads and corridors at the edge of the field, explains the action.

The common denominator is "Protected" and crosses all the posters. The association has scarcely enough money thanks to the donations, it calls the peasant enterprises all the producing farms to ask for posters, to set up and to seek a direct contact with passers-by and knowledge.