A good deodorant not only guarantees dry shoulders, but also a pleasant scent all day long. Many women use their deodorant instead of perfume and wear it several times a day. And now, it's getting weird: how about a deodorant feeling not only cooler, but also younger?
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"Deoco": a fragrance of young women
The Japanese company Rotho Pharmaceuticals has developed the line "Deoco Body Cleanse" and the promise, because its deodorant and soap have the ability to make the wearer feel like a young woman. Allegedly. But how do young women feel? Do they all smell the same?
If you believe on the manufacturer's website, the secret of the sweet smell lies in one particular ingredient: lactones. Lactones are mainly flavoring components found in fruits. The body of the woman also develops these perfumes. However, the concentration of this scent decreases until the age of adolescence. By adding a scent of lactose to deodorant, women should again look more feminine and, most importantly, younger. According to Japanese users, the product's scent is reminiscent of peaches and coconut. Soap "Deoco" and the deodorant are enriched in high concentration lactones and each cost about 12 dollars (10 euros).
Surprising target groups
The targeted products are mainly women aged 30 and over, who can feel younger again. Because at this age, the woman's body ceases to naturally produce the scents of youth. And apparently, there are many ladies who want to feel like the teenage version of a Pina Colada: the line "Deoco" is the hit on Amazon Japan and the online retailer Rakuten.
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But there is another group of unintentional buyers: men. "Our Deoco product, specially designed for women, was purchased unexpectedly by men and we are very surprised," said the company's public relations department. The company thinks that middle-aged men develop a special scent that they want to cover with the anti-aging product. However, the company hopes that in the future, men will also buy soaps and deodorants specially designed for them.
But until that happens, men can continue to appreciate the youthful scent of women. Why the deodorant is so popular with both sexes, should be clear at the latest when we look at Amazon's user ratings. "The effect lasts until late at night", "It's so good," "I would have liked to use it earlier," shout buyers. Then we can only hope that the product will be available soon in our pharmacies and we feel just as young as the Japanese.
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