More and more supporters of SPAR's sugar initiative

Against too much sugar

Salzburg (OTS) Following the creation of the Sugar Sugar Initiative, the Sugar Alliance, SPAR, doctors and food producers, more and more companies are joining the initiative. The alliance aims to draw attention to the increased consumption of sugar in society, remove the sugar products and, thus, to familiarize the body with less softness.

"Thanks to SPAR, we have been able to initiate a valuable alliance between retailers, food producers, medical associations and doctors through this initiative, which will enable us to raise awareness of the high sugar consumption in society and to fight together against too much sugar in our diet, "said SPAR CEO Gerhard Drexel, about the reasons for this initiative. Austrian Medical Association, SPAR, the SIPCAN Precautionary Medical Institute, the Austrian Anti-Aging Society, the Austrian Obesity Society, the Austrian Society of Gastroenterology and Hepatology, the RAUCH and Fruit Juices Berglandmilch founded this alliance against an excess of sugar.

New member of Allianz: Austrian Diabetes Association (ÖDG)

The ÖDG is a newcomer, led by President Univ.-Prof. Dr. Alexandra Kautzky-Willer, a recognized technical expert, said, "Increased sugar consumption is clearly linked to diabetes, we have been campaigning for a long time for less sugar and sweeteners in food, so we support Because education and an improved offer are important preventative measures, "said the interim. Head of the Department of Endocrinology and Metabolism at the Vienna Medical University.

Other companies support the sugarcane initiative

Emmi Austria, Danone, Nestlé and organic coffee start-up KAFFEETSCHI are new partners in the Sugar-Off initiative. The Waldquelle, Vöslauer, Freistädter beer, private Gruber and Egger drinks, as soda makers, support the alliance. With the co-founders of Allianz, RAUCH and Berglandmilch, eleven food producers already participate in the sugar reduction initiative. "These companies, like SPAR, have set themselves the goal of reducing sugar in their products and not replacing it in any way with sweeteners.This should also make the customer accustomed to the taste of less sweetness. let's build on the evolution of the taste sensation, "says Dr. Drexel. Danone also stressed that: "The sugar content of FruchtZwerge has been reduced by 37% since it was placed on the market in 1985 – and this gradually – in order to allow consumers to slowly get used to the new sweet taste", says Danone's spokesperson, Birgit Krampl's mag.

Vöslauer and Waldquelle are also part of the alliance.

"For us, the best thirst-quenching drink is natural and pure mineral water, so all our drinks are sugar-free or totally sugar-free, and our aroma assortment is available exclusively without sugar and sweetener. as much happier to be part of SPAR's sugar initiative, "said Vöslauer's general manager, Birgit Aichinger. The Waldwald-based Burgenland company is also a partner of the alliance: "Our products and activities are carefully developed and chosen to promote a healthy lifestyle, and we do so by offering our products innovations designed to reduce the sugar content of fruit varieties of forest origin, "said the Director-General, Monika Fiala.

Local makers of lemonade show how it is with less sugar

In addition to Vöslauer and Waldquelle have joined the beer Freistädter, the private Gruber and Egger drink at the height of several drinks companies of the Alliance. "We are taking responsibility for the common good, which is why we support the sugar reduction initiative and have already cut half of the sugar in our limos," said Ewald Pöschko, Freistädter beer manager. The family company Egger Getränke also supports the initiative: "We are pleased to participate in this initiative because we are convinced of the need for a wider, better and healthier range of beverages. Alcoholic Granny`s and Weed, we completely dispense with added sugars, "said General Manager Bernhard Prosser. It is very important for us to contribute to a healthy and balanced diet, "said Hermann Gruber, general manager of the privately owned Gruber company, adding:" Already in early 2018, we had reduced by one third the content sugar products. The new developments are our goal, to reduce the sugar content as much as possible to offer the most natural taste and drink possible. "

Success stories with reduced sugar content

"Nestlé wants to improve the quality of life and contribute to a healthier future, which is why we have been reducing not only sugar, but also salt and fat in our products for over 10 years, while maintaining a good taste. Thanks to this strategic focus, we are pleased to make a significant contribution to the "Exit Sugar" alliance, "said CEO Corinne Emonet, Gerhard Frei, Managing Director of Emmi Austria GmbH, also underlined this point: "It is undeniable that not only consumers, but also food manufacturers share responsibility for this topic. At Emmi, we can already prove our first successes and approaches to reducing sugar: For the Emmi CAFFÈ LATTE Double Zero variety, we totally refrain from adding sugar. For the products of KAFFEETSCHI, the sugar is not used either: "We founded KAFFEETSCHI in 2017, because we have a biological coffee ready to drink, without sugar or Barista quality," says the founder of KAFFEETSCHI, Amar Cavic.

8 out of 10 Austrians eat too much sugar

33.4 kilograms of raw sugar, in processed food or beverages, bring M. and Mrs Austrians to. The World Health Organization (WHO) recommends consuming less than 10% of daily calories in the form of sugar, which is even better, would only represent 5%. This represents 18.3 kg or 9.1 kg of sugar per person per year. Per day and per head, this means, instead of 92 grams today, a recommended amount of 50 or ideally 25 grams of sugar, six teaspoons or six cubes of sugar, which should be included in food or drink. Many foods contain a multiple of this recommended daily amount of sugar. The Austrians' meals contain too much sugar compared to the recommendations of the health organizations. In Austria, eight out of ten people currently consume more sugar than WHO.[1],

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SPAR Österreichische Warenhandels-AG
Mag. Nicole Berkmann
Public Relations and Information Officer
0662/4470 – 22300
Europastrasse 3, 5015 Salzburg