Fitbit's new fitness tracker is apparently the cheapest in the company, but users will not be able to buy the wearable device on their own.

Fitbit Inspire is exclusively available for corporate employees and health insurance members. The program provides that the fitness monitor can be fully subsidized and emitted en masse, whether it is a company that wants its employees to remain active or a health insurance provider that wants its members to monitor their well-being.

Fitbit Inspire offers the basic features of fitness monitoring, including activity and sleep tracking, calorie burn monitor, trip reminders, goal celebrations and mobile alerts. It is waterproof up to 50 meters, offers battery life up to five days and is available in black and sangria.

There is also a slightly more advanced version called Fitbit Inspire HR, which adds heart rate monitoring 24 hours a day, 7 days a week, sleep stages, exercise modes, rhythm and distance tracking. and levels of cardio training. It comes in black, white / black and lilac color options.

No price is indicated for fitness tracking as prices vary between health plan providers and employers. According to Fitbit, it is nevertheless his least expensive device.

In an interview with CNBC, James Park, CEO of Fitbit, said that the company's revenue was increasingly dependent on its commercial customers. Fitbit now has 6.8 million patients, employees and members of health care plans enrolled in wellness programs using Fitbit devices, Park said.

The release of Fitbit Inspire follows the launch of Fitbit Care in September for employers and providers of health plans. The platform provides healthcare teams with user health data with their consent for more personalized fitness recommendations, while providing users with access to personalized care plans through a coach health.

The Fitbit Inspire is not nearly as advanced as the Fitbit Versa, a fitness tracker that looks much more like a smartwatch than the company's older devices. The Fitbit Versa is Fitbit's best-selling notebook, with 1 million units shipped in less than two months after it went on sale in April, but given the company's trajectory, the Fitbit Inspire could be its product the most important.

Updated on 02/11/2019 to reflect more accurate price information.