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Monique RodriguezPhoto courtesy of Monique Rodriguez

Meet Monique Rodriguez, CEO of Mielle Organics, one of the fastest growing natural hair care companies in the United States. In 2014, Rodriguez created Mielle Organics in his garage, until 2019. Mielle moved from the garage to the shelf and became a multi-million dollar company sold to more than 100,000 major retailers. However, this family business was born as a result of a catastrophic tragedy.

In 2013, a year before the foundation of Mielle Organics, Rodriguez was 8 months pregnant with her son Milan. Her uterus broke and she was taken to the hospital. Instead of monitoring her and keeping her in the hospital, the doctor released her so that she would go home. At home, she did not know that her son was losing oxygen in his brain every day. At the time of delivery, Monique was born mentally dead. Since she did not want to let Milan go, she decided to keep him alive until his death at the age of 6 months.

At that time, Monique felt upset, empty and felt that she had no purpose in life. In order to stop thinking about reality, she started researching and playing on her Instagram account with hair products. She had no intention of creating a line and only wanted to talk about her passion for beauty products. Whenever she posted on Instagram, people wanted to know her hair regimen. So she started with a bottle of oil sold online. The company started to grow quickly and that's how Mielle Organics was born. Rodriguez always passionate about hair and beauty, she did not discover that before suffering pain. She believes that every time a woman shares the path of her life – challenges and triumphs, insecurities and setbacks – she heals and empowers another woman. It is her mission to help empower and unite women around the world with her testimony and foundation, Mielle Cares.

I've recently talked to Rodriguez about his transition from health care to hair care, to the business spirit and why his hair care line is strictly organic.

Dominique Fluker: Share your professional background. What brought you to create a career in hair care?

Monique Rodriguez: I've always been passionate about beauty and hair since I was a little girl. My path is in science. I am a registered nurse by profession. I worked as a nurse for 8 years before launching the product line. I already educated women working in the field of women's health, but I felt so dissatisfied. However, helping people still pleased me. Beauty and hair have always fascinated me, but I have never been concerned about doing anything in this space. People always asked me, "What are you doing to your hair?" How did you grow your hair? I was already playing and mixing things in my kitchen, but I had never thought I could take this and help someone else until social media would have asked me for little cooking concoctions.

Fluker: Where does the name Mielle Organics come from?

Rodriguez: I wanted to name my brand after something that inspires me and motivates me the most and these are my children. Mielle is a combination of their first names, which both end with "She", I call them "My-She's".

Fluker: With orders in more than 87 countries around the world and products in 100,000 stores nationwide in less than five years, share your process about how you've grown your business.

Rodriguez: Managing such rapid growth has been the biggest challenge. Entrepreneurship is certainly not for the lazy because it requires a lot of work. You must be motivated by yourself and be a very determined individual. I went out and I had a lot of networking. My network has allowed me to establish contacts with key people who have contributed to the growth of my company. When you receive your first retail order, it's great, but you need capital and the ability to fill the order. It was the challenge. The key people with whom I made contacts helped me fill my first order and the train has been on the move ever since. Something I've always been is very determined. I am not a person who gives up. You can tell me no, but I will try to find another way to get it. You must have a positive state of mind and know that there will be obstacles and obstacles, but you can not give up. Not everyone will give you information to help you get to the next level, but you have to make a point of getting the information no matter who helps you. You will be surprised by everything you learn by choosing a book or by searching for the information you are trying to find.

Fluker: Talk about your decision to make your hair care line strictly organic. Why was it important for you to use natural ingredients for your products?

Rodriguez: As a nurse, I would always look for the ingredients that would appear in my products. I decided that when I would develop products, I would be aware of what they actually contain and have natural and organic ingredients. Having a medical history, I realized that the majority of what we apply to our skin is absorbed by our bloodstream. It was therefore important for me to express to my consumers why they should be aware not only of what you eat, but also of what you put on your body, I found a void in the sense of Educate consumers about the ingredients and become aware of their meaning. I wanted to take my background and really try to inform and educate people about the importance of using healthier products, such as the use of preservatives. natural and organic ingredients because I think that is what works best with our hair and our skin.

Fluker: How is Mielle Organics different from other lines and natural hair care products?

Rodriguez: Mielle is different from other hair care brands because we feel forward thinking, we always think outside the box, we are creative and innovative and we connect with our consumers. We educate our customers on our ingredients and believe that natural and organic ingredients are the way to have healthier hair. We are very aware of what we put in our products and we are proud of the experience we offer to our customers.

Fluker: How does Mielle Organics help women of color to adopt their natural hair and curls?

Rodriguez: We help women of color to marry their hair and natural curls by displaying women of all textures and curls on our platform and embracing them all. We see people who look like us, giving us confidence and the power to adopt our own texture and not to conform to what society says.

Fluker: Talk about the MiGlow Mentoring Program. How do you have a positive impact on girls with the program?

Rodriguez: Teaming up with MigGow Mentoring is about giving young high school girls from inner city neighborhoods an opportunity I did not grow up with. Exposure. You can be what you do not see, and it is important for me that we set a good example to young girls to show them that it is possible to succeed, even if you are not rich. I was once this downtown girl who was trying to find me and I did not have any examples of women running their own business but I went out to find my inspiration but not everyone else. I do not have the same type of motivation, so I want to be able to offer something and pour it to future generations so that they can see that there are opportunities and that they are not there. they can be as they see fit.

Fluker: Where do you see Mielle Organics grow over the next three years?

Rodriguez: I see that Mielle is spreading to become a real name of domestic beauty. I want Mielle to take care of the beauty of every woman, beyond the hair. We continue to grow and expand our distribution to achieve our goal.

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Monique RodriguezPhoto courtesy of Monique Rodriguez

Meet Monique Rodriguez, CEO of Mielle Organics, one of the fastest growing natural hair care companies in the United States. In 2014, Rodriguez created Mielle Organics in his garage, until 2019. Mielle moved from the garage to the shelf and became a multi-million dollar company sold to more than 100,000 major retailers. However, this family business was born as a result of a catastrophic tragedy.

In 2013, a year before the founding of Mielle Organics, Rodriguez was 8 months pregnant with his son Milan. Her uterus broke and she was taken to the hospital. Instead of monitoring her and keeping her in the hospital, the doctor released her so that she would go home. At home, she did not know that her son was losing oxygen in his brain every day. At the time of delivery, Monique was born mentally dead. Since she did not want to let Milan go, she decided to keep him alive until his death at the age of 6 months.

At that time, Monique felt upset, empty and felt that she had no purpose in life. In order to stop thinking about reality, she started researching and playing on her Instagram account with hair products. She had no intention of creating a line and only wanted to talk about her passion for beauty products. Whenever she posted on Instagram, people wanted to know her hair regimen. So she started with a bottle of oil sold online. The company started to grow quickly and that's how Mielle Organics was born. Rodriguez has always been passionate about hair and beauty and did not discover that before suffering. She believes that every time a woman shares the path of her life – challenges and triumphs, insecurities and setbacks – she heals and empowers another woman. It is her mission to help empower and unite women around the world with her testimony and foundation, Mielle Cares.

I've recently talked to Rodriguez about his transition from health care to hair care, to the business spirit and why his hair care line is strictly organic.

Dominique Fluker: Share your professional background. What brought you to create a career in hair care?

Monique Rodriguez: I've always been passionate about beauty and hair since I was a little girl. My path is in science. I am a registered nurse by profession. I worked as a nurse for 8 years before launching the product line. I already educated women working in the field of women's health, but I felt so dissatisfied. However, helping people still pleased me. Beauty and hair have always fascinated me, but I have never been concerned about doing anything in this space. People always asked me, "What are you doing to your hair?" How did you grow your hair? I was already playing and mixing things in my kitchen, but I had never thought I could take this and help someone else until social media would have asked me for little cooking concoctions.

Fluker: Where does the name Mielle Organics come from?

Rodriguez: I wanted to name my brand after something that inspires me and motivates me the most and these are my children. Mielle is a combination of their first names, which both end with "She", I call them "My-She's".

Fluker: With orders in more than 87 countries around the world and products in 100,000 stores nationwide in less than five years, share your process about how you've grown your business.

Rodriguez: Managing such rapid growth has been the biggest challenge. Entrepreneurship is certainly not for the lazy because it requires a lot of work. You must be motivated by yourself and be a very determined individual. I went out and I had a lot of networking. My network has allowed me to establish contacts with key people who have contributed to the growth of my company. When you receive your first retail order, it's great, but you need capital and the ability to fill the order. It was the challenge. The key people with whom I made contacts helped me fill my first order and the train has been on the move ever since. Something I've always been is very determined. I am not a person who gives up. You can tell me no, but I will try to find another way to get it. You must have a positive state of mind and know that there will be obstacles and obstacles, but you can not give up. Not everyone will give you information to help you get to the next level, but you have to make a point of getting the information no matter who helps you. You will be surprised by everything you learn by choosing a book or by searching for the information you are trying to find.

Fluker: Talk about your decision to make your hair care line strictly organic. Why was it important for you to use natural ingredients for your products?

Rodriguez: As a nurse, I would always look for the ingredients that would appear in my products. I decided that when I would develop products, I would be aware of what they actually contain and have natural and organic ingredients. Having a medical history, I realized that the majority of what we apply to our skin is absorbed by our bloodstream. It was therefore important for me to express to my consumers why they should be aware not only of what you eat, but also of what you put on your body, I found a void in the sense of Educate consumers about the ingredients and become aware of their meaning. I wanted to take my background and really try to inform and educate people about the importance of using healthier products, such as the use of preservatives. natural and organic ingredients because I think that is what works best with our hair and our skin.

Fluker: How is Mielle Organics different from other lines and natural hair care products?

Rodriguez: Mielle is different from other hair care brands because we feel forward thinking, we always think outside the box, we are creative and innovative and we connect with our consumers. We educate our customers on our ingredients and believe that natural and organic ingredients are the way to have healthier hair. We are very aware of what we put in our products and we are proud of the experience we offer to our customers.

Fluker: How does Mielle Organics help women of color to adopt their natural hair and curls?

Rodriguez: We help women of color to marry their hair and natural curls by displaying women of all textures and curls on our platform and embracing them all. We see people who look like us, giving us confidence and the power to adopt our own texture and not to conform to what society says.

Fluker: Talk about the MiGlow Mentoring Program. How do you have a positive impact on girls with the program?

Rodriguez: Teaming up with MigGow Mentoring is about giving young high school girls from inner city neighborhoods an opportunity I did not grow up with. Exposure. You can be what you do not see, and it is important for me that we set a good example to young girls to show them that it is possible to succeed, even if you are not rich. I was once this downtown girl who was trying to find me and I did not have any examples of women running their own business but I went out to find my inspiration but not everyone else. I do not have the same type of motivation, so I want to be able to offer something and pour it to future generations so that they can see that there are opportunities and that they are not there. they can be as they see fit.

Fluker: Where do you see Mielle Organics grow over the next three years?

Rodriguez: I see that Mielle is spreading to become a real name of domestic beauty. I want Mielle to take care of the beauty of every woman, beyond the hair. We continue to grow and expand our distribution to achieve our goal.