If eating in the colors of the rainbow and heating your vagina is the kind of health advice you dream of, get ready. Goop, Gwyneth Paltrow's new age-old website, an Oscar-winning actor, is expected to arrive soon on Netflix, according to news reports.
Elise Loehnen, Gotrop and Goop content manager, is expected to present a new documentary series on Goop, which has not yet been titled, and is due to be released later this year. The 30-minute episodes will feature doctors, researchers and practitioners of alternative medicine, as well as other experts on topics of interest to the Goop community.
The brand has already had a resounding success with its podcast series, in which Paltrow and Loehnen address "eminent thinkers, cultural changers and industry disrupters". The podcast hosted guests such as Oprah Winfrey and ballet dancer Misty Copeland, and content such as Paltrow explaining how she "cleans" and "detoxifies" with food. It has hundreds of thousands of listeners a week.
Goop also announced a new partnership agreement providing episodes of the podcast feed on the Delta Air Lines fleet.
Loehnen explained to Variety that the company's strategy was to tell "big stories", which required a television budget.
The lifestyle brand is loved and hated in equal measure. Since its launch in 2008 as a newsletter with recommendations, sent weekly by Paltrow, the company has grown to $ 250 million. Goop and its founder have been criticized for their elitism by recommending extremely expensive products, "summits on well-being" costing thousands of dollars and presenting shaman and aura photographs, as well as health tips ranging from the most dubious to the most bizarre.
In 2018, the company had to pay $ 145,000 on unproven claims that inserting jade eggs and pink quartz into the vagina would help various conditions such as irregular menstrual cycles, imbalance hormonal and uterine prolapse.
Goop's current tips include exploring the benefits of Ayurvedic oil massage at $ 85 between toes to get rid of winter blues, ingesting parasites to cure autoimmune diseases and to reason for which one of the essentials of a romantic weekend is a $ 3,490 sex toy. made of gold.