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Kim Kardashian West promoted social media support to the plan

The biggest British doctor said that social media companies should ban "damaging" ads on social media being advertised by celebrities and promoting weight loss aids.

Some well-known celebrities promote products such as diet pills and detox teas on social media.

Professor Stephen Powis, Medical Director of the NHS, says these products have a detrimental effect on the physical and mental health of young people.

He also urges influential celebrities to act responsibly.

Teacher. Powis said, "If a product seems too good to be true, it probably is.

"The risks of rapid weight loss outweigh the benefits, and advertising these products without health warning is detrimental.

"Very influential celebrities give up the very people who admire them by peddling products that are at best ineffective and at worst harmful.

"Social media companies have a duty to remove the practice of individuals and companies who use their platform to target young people with products known to risk health problems," he said.

"Fires lit by other people"

Some influential celebrities have developed weight loss aids for payment on social media. This type of advertising is growing as brands realize how their publications influence young people.

The Competition and Markets Authority recently announced a crackdown on celebrities who do not clearly post their posts as paid commercials, but there are few rules regarding what they can promote.

NHS England National Director of Mental Health Claire Murdoch told BBC Breakfast that her intention was not to "cut deals or comment on what a bargain looks like".

However, she worried about the influence of these celebrities on young people at an "impressionable" stage of their lives.

"The celebrities themselves and these social media companies should be more responsible," she added.

"A toxic influence"

Kim Kardashian West, who has 126 million followers on Instagram, has been criticized for publishing lollipops to suppress appetite last year. She later deleted the message.

In January, she published an ad promoting shake meal replacements.

Katie Price (1.9 million followers) announced an appetite suppressant on her Instagram page, as did Vikki Patterson (4.2 million followers) of Geordie Shore and Loose Women's television shows.

Lauren Goodger of The Only Way is Essex also announced aids to the scheme.

Actress Jameela Jamil, who argues for body positivity, described the Kardashian West as "a terrible and poisonous influence on young girls," and a shaken meal replacement as a "laxative tea."

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The actress Jameela Jamil militates for the positivity of the body

Ms. Jamil is the founder of the I Weigh social media campaign on Twitter and Instagram – where she encourages women to measure their value beyond their weight and appearance.

A study by the National Citizens Service reveals that at least one in four young people says that their appearance is the most important thing for them, more than half of girls feel the pressure to be thinner and a third of boys who think that they should be more muscular. .

"Taking any substance that affects the body, without proper medical advice or support, is a risk," said Professor Powis.

"Cosmetic treatments and get-thin-quick products, easily available and promoted, can be harmful if they are not used properly."