Brazil comes in second place with nine hours and 29 minutes of Internet use, followed by Thailand with nine hours and 11 minutes, Colombia with nine hours and Indonesia with eight hours and 36 minutes.
The Digital 2019 report, created by the Hootsuite Social Media Management Platform and the We Are Social digital marketing agency, revealed that the global average time spent online was six hours and 42 minutes per day .
Americans averaged six hours and 31 minutes of screening, compared with five hours and 52 minutes in China and five hours and 46 minutes in the United Kingdom.
Among the countries studied, the Japanese spent the least time online, averaging three hours and 45 minutes per day on average.
Unsurprisingly, social media represented a significant amount of time spent on the Internet. In the Philippines, users spent an average of four hours and 12 minutes on social media platforms each day, while the global average was two hours and 16 minutes. Once again, the weakest use of social media took place in Japan, where people spent an average of only 36 minutes scrolling.
Not the mass Internet addiction
While a global average of nearly seven hours a day may seem alarming, the numbers may not indicate a massive dependence on the Internet. Sonia Livingstone, a professor in the London School of Economics' Media and Communications Department, said, "I do not think the report teaches us anything about misuse."
Livingstone told CNN that time spent on the Internet is likely to reflect "the degree to which governmental or societal processes are online," citing reservation systems for appointments, travel information, hours of work at counter, and communication between employees and employers as an example.
"The work of many people is entirely online," she said, while more and more jobs, such as driving for Uber, for example, require constant use of computers. ;an application.
Means of communication
Mirco Musolesi, a science data reader at University College London, also pointed out that communication was the main reason for time spent online. "Many interactions go through Internet technology," he told CNN, citing messaging applications such as WhatsApp. "These are useful, well-designed technologies that we value and allow us to connect with people we care about."
Musolesi also warned against the perception of an increase in the duration of the screen as a matter of growing dependence. "It is clearly a question of finding a balance, which is always the case when a new technology is introduced," he said. "But I do not think it's a question of addiction."
Overall, 57% of the population now use the Internet, according to the report, which relies on data from sources such as the United Nations, the US Census, the World Bank, the Global Web Index market research company, and the website. of InternetWorldStats statistics. And this percentage is increasing: in 2018, more than 360 million new users accessed the Internet.
The United Arab Emirates is the country where the percentage of the population connected is the highest, with 99%; in contrast, Ghana, where 35% of the population uses the Internet.
Although desktops, laptops, and tablets remain the primary means of accessing the Internet worldwide, their dominance is steadily decreasing. Internet users around the world spent an average of three hours and 28 minutes using the Internet on computers in January 2019, compared to four hours and 32 minutes in January 2014.
Smartphones fill the gap: people spend more and more time on the Internet using their mobile phone, with a jump to three hours and 14 minutes in January 2019, after one hour and 38 minutes five years earlier.
Of course, all this time spent on the screen adds up. According to the study's author, Simon Kemp, "the global digital community will spend more than 1.2 billion years of Internet use in 2019."